CareerCross is now conducting an advertising campaign toward career-change season. The CEO and company president of CareerCross, Richard Bysouth, plays a role as the ad’s pillar, and he comes on stage as an entertainer. The ad begins with a well-known game in Japan “Atchi Muite Hoi” to attract passengers’ attention, and it sends an inspiring message for a career-change in the end by saying “your life depends on your choice which way you are going to head for”.

This ad targets people who wish to change career into a gaishikei company where they can use their English and professional skills, and people who are already working in a gaishikei company but hope to improve career. We expect that many a new potential jobseeker would register with CareerCross through this train TV ad.